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AG Audience

English

60 Minutes

Saarbrücken

This collection of studies leverages digital trace data to
explore human migration, cultural similarity across countries, and
online behavior in algorithmically mediated platforms. By analyzing
platforms such as Facebook, Wikipedia, and TikTok, the research uncovers
patterns and connections often overlooked or delayed by traditional
methods. In the context of culture and migration, two studies leverage
Facebook data to measure cultural similarity between countries and
demonstrate the influence of cultural similarity on migration flows.
Another study highlights the innovative use of Wikipedia data as a tool
to track mass migration flows, offering real-time insights into
population movements, particularly during crises like conflicts and
wars.
These studies primarily rely on the use of Application Programming
Interface (API) for data access. However, as social media platforms
increasingly restrict access to their data, alternative approaches like
data donation, facilitated by GDPR, offer new opportunities for data
collection. The final study leverages TikTok user-donated data to
evaluate the predictability of user engagement with short-form videos,
highlighting the potential of data donation for research. Together,
these studies showcase the potential of digital trace data in advancing
knowledge across social science and computational fields.

Gretchen Gravelle

+49 681 9303 9102

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Zoom

923 6785 8852

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